Boldt Communications is pleased to offer a range of media training options to meet your communications, presentation and media training needs. These training packages can be customized, based on both your specific needs, and the experience of workshop participants. For example, you may want us to spend more time on communications strategy and media pitching, and less on interview practice. Or, perhaps you’ve got lots of media relations experience, but really need more practice working with your key messages, or keeping your cool in front of a camera? Each training session can be tailored to your needs.
Please note that session curriculum details and fees may vary, based on curriculum options chosen and number of participants in your training session(s). Sessions may be delivered in person or virtually – your choice.
Individual Basic Media Training for Leaders and Executives
Estimated fees for this session
- Training offered online: $2,500 + GST
- Training offered in person: $3,000 + GST (plus room rental fees, if applicable)
This half-day basic media-training package includes:
- An overview of what media are looking for in stories;
- A review of the typical structure of a media interview (based on the medium – print, in person vs. over the phone; radio; television) and how to prepare for each kind of interview;
- A discussion of key messages and how best to use them: how to refine you key messages and select/prioritize two to three messages that you wish to deliver in a given media interview; practice on delivering them with brevity and confidence, and without sounding like you’ve memorized them or are reading them from a script (how to make them your own);
- Tips and tricks – we’ll help you learn: reporter tricks designed to trip you up (and will give you a few of your own tricks to keep up your sleeve); bad habits to avoid in media interviews; preparation techniques for an interview; and how to conduct an interview and deliver your key messages with confidence;
- An interview practice session, with or without video (or both – your choice) to get comfortable with easy and more stressful media interviews, and to understand voice delivery and body language.
Deliverables
- A customized curriculum that lines up with your specific training needs;
- One two-hour session to go over media interview structure, key messages and how to use them, and the basic tips and tricks (journalists and your own) for getting through an interview;
- One 60-minute practice interview session based on topic(s) selected by you, using what you’ve learned. Boldt’s trainer will provide feedback and suggestions for improvements or adjustments to interview approach, to get the most out of this session.
- Digital files of audio and/or video practice interviews following the session for the participants to review.
The half-day session is held over 3.5 hours, including a 30-minute a break between the theory and the practice session. This package can be adapted to accommodate two participants for an additional fee, and an additional 30 minutes in length. Additional interview practice sessions can also be added to this package, for an additional fee.
We can also design intensive, in-depth executive training packages to meet the specific preparation and coaching needs of executives and individuals. Ask us for more details on this option.
Small Group Media Training (3 – 8 participants) – Theory and Practice
Estimated fees for this session
- Training offered online: $5,000 + GST
- Training offered in person: $5,500 + GST (plus room rental fees, if applicable)
This training session begins with a half-day overview of basic communications and media concepts (including but not necessarily limited to):
- Modern media dynamics (including social media)
- Communications planning fundamentals
- Media relations fundamentals
- Key messages and how to use them
- What elements make for a good story (in general)
- How to pitch a news story to journalists
- Interview formats and techniques
- The importance of practice and rehearsal
- Interview do’s and don’ts
- Presentation tips
After lunch (or similar break), each participant will each have an opportunity for “mock” interviews for practice, on relevant topics and key messages of your choice; this will include audio and/or video of interviews and review and critique by Boldt’s trainer and fellow participants. Digital files of audio and/or video practice interviews will be provided following the session for the participants to review.
The session takes place over one day and is a maximum of seven (7) hours in length, including a lunch or other significant break. Boldt will conduct a 30-60 minute interview with the convener prior to the training session to discuss relevant topics and approaches for the group.
Additional interview practice sessions can also be added to this package, for an additional fee. We can also design intensive, in-depth training packages to meet the specific preparation and coaching needs of groups. Ask us for more details on this option.
Large Group Media Training (9+ participants) – Theory and Practice
Estimated fees for this session
- Training offered online: $9,500 + GST
- Training offered in person: $10,000 + GST (plus room rental fees, if applicable)
Day 1: Six (6) hours
This training session will begin with a half-day overview of basic communications and media concepts (including but not necessarily limited to):
- Modern media dynamics (including social media)
- Communications planning fundamentals
- Media relations fundamentals
- Key messages and how to use them
- What elements make for a good story (in general)
- How to pitch a news story to journalists
- Interview formats and techniques
- The importance of practice and rehearsal
- Interview do’s and don’ts
- Presentation tips
After lunch or similar break we take a deeper dive into topics and communications/media channels specific to the group/organizations communications needs. There will also be time for Q&A with group participants.
Day 2: Six (6) hours
On this second day, we’ll apply what workshop participants have learned in day one, including:
- Developing a compelling media pitch: We’ll divide participants into smaller workshop groups to develop a media pitch based on what they have learned and what media are looking for in a story, and then ask them to present their pitch to the entire group;
- Close the day by inviting workshop participants to be “interview subjects,” and apply some of the skills and techniques they’ve learned over the course of the training session, with feedback from Boldt’s trainer and the broader participant group. Digital files of audio and/or video practice interviews will be provided following the session for the participants to review.
- Note: Maximum eight practice interview subjects for this length of workshop; custom sessions on additional days can be developed to accommodate additional participants.
The training takes place over two days and is a maximum of six (6) hours per day, including a lunch or other significant break.
Boldt will conduct a 30–60 minute interview with the convener prior to the training session to discuss relevant topics and approaches for the group.
Additional interview practice sessions can also be added to this package, for an additional fee. We can also design intensive, in-depth training packages to meet the specific preparation and coaching needs of groups. Ask us for more details on this option.
All workshops: the fine print…
- For online media training, there is a $500 rescheduling fee for date change requests within seven days of scheduled start date.
- For in-person media training, there is a $750 rescheduling fee, plus room or any other change fees incurred as a result of rescheduling, for date change requests within seven days of scheduled start date.
- There is a 50% cancellation fee for all media training packages cancelled after contract has been signed.
Ready to talk to us about booking a session?
Send us an email at hello@boldtcommunications.com and we’ll go from there!